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From choosing a list to tracking calls: a step-by-step checklist for investors sending their first real estate direct mail campaign.
The yellow letter is one of the oldest formats in real estate direct mail. What makes it work and when it is the right choice.
Undeliverable mail is wasted money. What address standardization, change-of-address updates and deduplication do for your campaign.
One mailer is rarely enough. Plan a sequence of drops that keeps your name in front of owners until they are ready to sell.
Postcards and letters both work for real estate direct mail. Here is how to decide which one fits your list, message and budget.
Who absentee owners are, why they often consider selling, and how to build a mailing list around them without wasting postage.
