Tracking Your Campaign Responses

A campaign is only as good as what you learn from it. Tracking tells you which list, which format and which drop actually brought calls, so the next campaign can do more of what works.

Give every drop its own identity#

The easiest way to track is to make each version of your mailer different in a way you can see when someone responds:

• Separate phone numbers for each list or each drop
• Unique QR codes that lead to the same page with a different code in the link
• A short reference code printed on the mailer that callers can read out

Log every call#

Whoever answers the phone should record a few things every time:

Look at the whole sequence#

Owners often respond to a later drop after ignoring the first ones. When you review results, look at the sequence as a whole as well as each drop on its own.

Act on what you learn#

• Lists that never respond can be paused

• Formats that work can be used for more lists

• Messages that bring the wrong kind of calls can be rewritten

• Separate number or code per drop

• Call log in one shared place

• Monthly review of results